LOOK: The custom Broncos limo of Ralph “Limo Driver” Williams, Jr., superfan

Broncos superfans may recognize Ralph “Limo Driver” Williams, Jr., and the stretch Mercedes that became his vessel for Denver pride.

Ralph "Limo Driver" Williams, a well-known Broncos super fan at the Broncos Superbowl rally on Jan. 31, 2016. (Kevin J. Beaty)

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Photo shows a 1973 Mercedes Benz 450 SEL limo before being crushed. The car, owned by Ralph Williams aka "The Limo Driver" had been turned into a Bronco-mobile in 1998. The car had been stolen from a repair shop at 28th Avenue and Colorado Blvd. last Wednesday, when he wanted to replace its engine and have it repainted in time for the Broncos playoff game this Saturday. (Ralph Williams/Special, Rocky Mountain News/Denver Public Library/Western History Collection/RMN-031-4299) denver public library; dpl; archival; archive; historic; broncos; limo; football; mile high field; denver; denverite; colorado;
Ralph Williams Jr.’s 1973 Mercedes Benz 450 SEL limo before being crushed. The car, owned by Williams aka “The Limo Driver,” had been turned into a Bronco-mobile in 1998. (Ralph Williams/Special, Rocky Mountain News/Denver Public Library/Western History Collection/RMN-031-4299)

Broncos superfans may recognize Ralph “Limo Driver” Williams, Jr., and the stretch Mercedes that became his vessel for Denver pride. In another dive into the Denver Public Library Western History Collection’s archive we found this photo of the icon’s original customized 1973 Benz. Let’s take a little Throwback Thursday look. 

While Williams has always given his fandom and pride to Denver, the city has not exactly been so kind to him. In 2006 the Mercedes was stolen, and later resurfaced destroyed in a local junk yard.

When he’s got wheels, Williams uses his famous vehicles to help groups like Make a Wish Foundation and the Boys and Girls Club raise money and take kids to games. He thinks his unique expression of Broncos fandom brings something special to the table, and he says it’s important to him to use his fame and swagger to give back to the community.

Ralph "Limo Driver" Williams, a well-known Broncos super fan at the Broncos Superbowl rally on Jan. 31, 2016. (Kevin J. Beaty) broncos; limo driver; rally; football; kevinjbeaty; denver; colorado; denverite; civic center park;
Ralph “Limo Driver” Williams, a well-known Broncos super fan at the Broncos Super Bowl rally on Jan. 31, 2016. (Kevin J. Beaty)

“When you have fans who love their team,” he says, “the limo represents them in a special way.”

And he’s certainly looking forward to tonight’s game. With a brand new hat and suit, Williams will be a sight to see around Mile High Stadium… though perhaps not inside:

He’s still looking for tickets, if you’ve got a lead.

Kevin Beaty

Author: Kevin Beaty

Kevin Beaty is a media producer with experience in a variety of settings spanning Hollywood film sets to international backpack journalism expeditions. He is on a never-ending quest to meld artful imagery, functional design and intimate storytelling. His biggest struggle in any given moment is whether to shoot stills or video. Find him on Twitter and Instagram at @kevinjbeaty.