I need to talk to someone about the full-body version of the Denver Broncos logo

Miles looks almost as disturbed as I am, probably because Miles just realized that Miles is some kind of freaky seahorse and not an actual bronco.

Denver Broncos alternate logo, presented under fair use. (Copyright Denver Broncos)

I was driving the streets of Aurora last month when I saw something unnerving: The full, uncensored body of the Denver Broncos horse.

OK, everybody knows this horse’s head. It’s really mean-looking, it has a beak for some reason, its neck bleeds into its head, its name is Miles, and altogether it’s fine.

The UCHealth Training Center during Denver Broncos Training Camp. (Kevin J. Beaty/Denverite) broncos; football; training camp; sports; kevinjbeaty; denver; denverite; colorado;
The UCHealth Training Center during Denver Broncos Training Camp. (Kevin J. Beaty/Denverite)

There’s also a fuzzy mascot version, which I’m also fine with. He looks like a fairly chill horse with only a bit of a baditude.

But, anyway, as I drove through Aurora, I saw a truck.

Someone had taken the regular old beastly horse head and extended it by a few hands. Someone had brought Miles a step closer to real life, and now it can never be undone.

Here is what I saw, as presented under the fair-use clause of U.S. copyright law, and please don’t sue me Denver Broncos:

Denver Broncos alternate logo, presented under fair use. (Copyright Denver Broncos)
Denver Broncos alternate logo, presented under fair use. (Copyright Denver Broncos)
What is going on here?

Miles’ body is all one neck until you get to the legs, and the angle of his head is kind of gruesome, especially compared to his forelegs. I don’t even understand what he’s doing. He’s certainly not bucking. He appears to have seen a spider.

When you add in the whole body, Miles looks almost as disturbed as I am, probably because Miles just realized that Miles is a giant seahorse that grew legs.

And, of course, this turned out to be an actual piece of Broncos intellectual property. They use succulent seahorse Miles in some of their videos.

Only a walkthrough remains until #CARvsDEN, and everyone's like 😁 #BroncosIn60

A post shared by Denver Broncos (@broncos) on

You know what I think?

I think that this new, ripped Broncos horse is in fact the same scrawny and awkward young colt in the team’s old logo.

Look at these arms! It’s obvious that Miles went to the gym but retains his central goofy demeanor. That or it’s just hard to draw horses. Either way, I identify.

I did find at least one guy on the internet who agrees with me on this design’s flaws. Mark Lilley redesigned the full-body logo so the horse is more horse-like. Miles ends up significantly more cuddly in this version, but I think it’s an improvement.

Andrew Kenney

Author: Andrew Kenney

Andrew Kenney writes about public spaces, Denver phenomena and whatever else. He previously worked for six years as a reporter at The News & Observer in Raleigh, N.C. His most prized possession is his collection of bizarre voicemail. Leave him one at 303-502-2803, or email akenney@denverite.com.